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Tatiana Andreeva, Brand Management

I joined marketing at P&G after five years working in public relations. It wasn’t an easy decision to go back to an entry level position, but my dream was to pursue career in marketing in a leading multinational company and I knew P&G was the best place to do this.

My first role was as a media activation associate brand manager where I was responsible for multimillion-dollar media campaigns for Gillette, Pantene, Head & Shoulders, Aussie, and Old Spice. To make these campaigns and myself a success, I had to quickly gain in-depth media expertise and learn to manage complex projects. Onboardings with my manager, colleagues, and experts from media agencies helped me build the knowledge I needed. All this confirmed the promise I got with the job offer: working at P&G an MBA on the go.

My first key project was leading the development and execution of media campaigns during the World Cup 2018. Special media mix, a combination of national & regional media presence, new approaches in TV and digital scheduling, and new media tools helped to reach more football fans with relevant engaging communication in a cost-effective way, delivering $1.7 million extra earnings for P&G. The highlights of this project were working on the brink of the innovations, testing new tools and ways to reach consumers, connecting offline to online, and transforming mass marketing into one-to-one communication. It was all very exciting!

After a year working in media and on fast-paced, high-impact assignment, I was offered the role of associate brand manager for Tide. And so I started out on another learning journey on brand management, covering everything from new product design to advertisement campaign creation and consumer promo launch.

P&G empowers you to lead impactful projects, to grow world leading brands, to develop every day, and work side-by-side with most talented people. P&G really is the place to be and there’s no better company to start your career with.

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